Expressive Portal gives UK agencies a fully white-labelled client portal with SEO tracking, monthly reports, client messaging, invoicing and live WordPress site data — for one straightforward monthly fee, without per-client charges that escalate as you grow.
AgencyAnalytics is a solid SEO reporting tool. But it's built primarily as a data dashboard — a place to produce reports. It's not built to be your clients' main experience of your agency. Expressive Portal is.
With Expressive Portal, your clients log into a branded portal that shows their project milestones, sends them messages, raises invoices and tracks their keyword rankings — all under your name. It's the difference between giving a client a report and giving them a portal they return to every week.
The pricing model is different too. AgencyAnalytics charges per client campaign — costs that compound as your agency grows. Expressive Portal's Agency plan is a flat £240/month for unlimited client accounts.
| Feature | Expressive Portal | AgencyAnalytics |
|---|---|---|
| Client pricing model | Flat monthly fee | Per client campaign |
| Agency plan price | £240/month unlimited clients | ~£12–20/month per client |
| White-label client portal | ✓ Full branded login | ✓ Available |
| Custom domain for portal | ✓ Included | ✓ Available |
| Built-in client messaging | ✓ Full thread + receipts | ✗ Not available |
| Project milestones & phases | ✓ Full timeline view | ✗ Not available |
| Invoicing in the portal | ✓ Included | ✗ Not available |
| Live WordPress site data | ✓ Via Companion plugin (£<?php echo ep_price_companion(); ?>/yr) | ✗ Not available |
| WooCommerce sales tracking | ✓ Real-time | ✗ Not available |
| Visitor journey mapping | ✓ With IP geo-location | ✗ Not available |
| UK-based support | ✓ Midlands, UK | ✗ Canadian company |
| AI-powered report summary | ✓ Included | Limited |
Feature comparison based on publicly available information, April 2026. Pricing shown in GBP.
Tell us about your agency and we'll give you an honest answer — even if that means recommending something else. We're a small UK team and we'd rather have the right clients than the most clients.
Have an Honest Conversation